Marketing

Marketing involves the design of products and services that customers will value and pricing them appropriately, making them available for purchase at easy points of access in the marketplace, and advertising the benefits.

$ 49.00

 


Marketing involves the design of products and services that customers will value and pricing them appropriately, making them available for purchase at easy points of access in the marketplace, and advertising the benefits. 

Great marketing is based on sound, logical economic and psychological laws of human and organizational behavior. 

Scientific and rigorous ways to think about marketing issues are what make companies successful. Marketing can make customers happier and companies more profitable. 

This module describes core concepts such as the marketing framework, segmentation, target marketing, positioning, and marketing effectiveness.

  1. Explain marketing and its importance.
  2. Describe the 5 C, STP, and 4 P frameworks.
  3. Discuss segmentations and their importance to customers.
  4. Identify indicators of good segmentation.
  5. Define distribution/channel intensity.
  6. Recognize the impact of channel power on channel behavior.
  7. Review the importance of research in marketing decision making.
  8. Apply marketing research tools in business situations.
  9. Describe the role corporate identity plays in strategic behavior.
  10. Recognize the significance of marketing metrics in strategy.

The Leading Edge Learning® modules are created specifically for today’s learners who demand interaction and engagement with online learning opportunities. Sequential presentation of largely static content in page-after-page delivery is not the best delivery experience for adult learners.

This module can be used for both Higher Education and Business & Industry. For example:


Higher Education - Review module in a business and business-related capstone course. Use as a module within an academic leveling program. 


Business, Industry, Nonprofits, & Agencies - Training supervisors and managers on marketing. Helping business development personnel understand the nature of marketing.   

Pricing is based on number of learner hours and the annual expected quantities. Modules are sold individually and in course packs. Contact us to develop a customized solution that works for your specific requirements.

The quantity-based pricing of this module is as follows:


1-100 Learners per Year - $49 per Learner


101-500 Learners per Year - $44 per Learner


500+ Learners per Year - $39 per Learner


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